Applying the power of data to the sales game cannot be underestimated and here on the show today to unpack this subject is a great friend and expert! Rudy Rodriguez has a strong message for sales teams and the people who build and hire them, and we guarantee that it can help you too! A generous, sincere, smart, and caring individual, Rudy offers a huge amount of value for today's show, talking about bringing in a sales team, and why preparation for others doing your sales for you, from the beginning, is essential. We then turn to Rudy's thoughts on the hiring process and he drops a whole selection of pearls on this part of his work! He talks about the framework he has adopted and adapted for making the best hires, why building company culture and finding 'A' players are so vitally important on all levels, and gives us the powerful questions he asks at specific points of the process. To finish off our amazing chat, Rudy offers some great resource recommendations, talking about the books and thinkers that have impacted him and his business the most. Make sure to tune in to hear it all!