There is often a chasm that arises between IT and business leaders because of the way they communicate with one another. This happens when people do not speak the same language and understand the business from a fundamentally different vantage point. The Narrative Group, led by today’s guest, Bruce Fairley, looks to change that. Their mission is to go beyond technology and enable holistic change within organizations. In this episode, Bruce sheds light on his career and shares the impetus for founding The Narrative Group. We talk about his passion for leveraging enterprise value through technology. While big corporations are using data to scale and make more of an impact, small and medium-sized businesses are getting left behind. Bruce works with these companies to create solutions that help them be competitive. Our conversation also touches on using software, rather than people, to implement and maintain your backend infrastructure, using data to inform behavioral changes, and why tech people need to be looking at the bottom line. Bruce’s unique message is timelier than ever, given the pandemic-related shifts. Tune in to hear it all.