The abundance of data that is now available to all kinds of business owners is more accessible than ever, and using the metrics related to your company can make all the difference in your results. Joining us on the show to discuss how his companies help their clients maximize their potential through leveraging data, is Jason Kryski. Jason is the brains behind Strawhouse and Uncoil and in our conversation we get to hear all about the beginnings of these companies, their relationship, and what they offer their clients. Jason talks about healthy behavioral change through the use of data and the part that data plays in his personal life too! We get into the steps involved in leveraging data and the specific classes of data that Jason finds most useful.  We also explore the importance of building a habit around data collection and implementation. Jason makes a strong argument for the “indispensability of data” for all types of companies and owners, going into why data is not only for those with an attraction to numbers. Listeners can expect to come away with some useful insight into the services that Strawhouse and Uncoil provide, as well as a better idea of how data can serve all of us. Tune in to get it all!