One of the reasons that data is so exciting is because of its wide-ranging use cases and applicability. Taylor Holiday was on his way to law school after leaving a career in baseball. He never envisioned being in his current position as Managing Partner of Common Thread Collective, an e-commerce growth agency that draws on data to help consumer product e-commerce businesses scale from 0 - $20M. However, now that he uses data every day to help guide his decision-making, he would not have it any other way. In this episode, after hearing about Taylor’s incredible career trajectory, where he had opportunities in startups to learn and grow, he shares why he and his partners decided to build Common Thread. Having more operational knowledge than typical marketing agencies, Taylor knew they would stand out from the crowd because they would be partners in making decisions with their clients. This skin in the game has not only helped them flourish but has seen their clients grow to extraordinary heights. Our conversation also touches on why marketing by itself does not grow a company, the democratization of data across a business, the importance of rallying around a North Star to ensure unified action, and the ability that data gives you to ground concepts that may seem whimsical. Taylor's passion is palpable and tuning in, you are sure to feel as excited as he is about data.