Jeremy Reeves, head of Marketing at Danette May, wanted to know the company’s accurate Lifetime Customer Value because he was looking to scale one of their product offers which was working with re-marketing efforts, but not with cold traffic on Facebook.
Their pain was a CPA that was too high to keep losing money.
Imagine making a decision, like cutting a funnel because you thought it wasn’t working or profitable, only to find out, that it had the potential to bring in many more customers each day.
Unfortunately, many businesses make those decisions, all because they didn’t have the right information, in the right format, at the right time. Not understanding your data can keep you and your businesses from progressing to the next level.
Fortunately, Jeremy Reeves, head of Marketing at Danette May, didn’t make that mistake. It was time for his company to grow…and fast. He wanted to better understand the lifetime values of their customers. They were scaling one of their offers which was working with remarketing efforts, but not so much with cold traffic. If they could just increase their CPA, they would be able to scale it. He set out and implemented a dashboard to help, and oh how it did!
When the right data and information started to show up was clearly shown in one place, they could see that their LCV was much higher than they thought. They made immediate changes and soon the sales of that particular product went from 15 sales per day to 315 sales per day! It was only by having the information provided by the Praxis dashboard that allowed them to see a 2,000% return on investment, and they continue to grow to this day!
So could be the case with your company. Great data should tell a story and more importantly give you truthful information on where you should spend your next marketing dollars.
Don’t take our word for it. Watch the video to hear Jeremy explain in his own words!
in 2 weeks
sales per day increase