Customer Success Stories & Testimonials

We are proud to share the customer success stories for brands that rely on Praxis to turn their data into growth.

eCommerce success story


Organifi adopted a culture of data democratization

Healthcare success story


Encompass Health used Praxis to execute their data vision

Retail success story


How OutdoorVoices quickly visualized their enormous database of raw data into actionable, real-time insights

Digital Publishing success story

Digital Publishing

DM saw a 57% Increase in new web site users and fixed a crucial SEO issue

eCommerce + Digital Publishing success story

eCommerce + Digital Publishing

How went from 15 to 350 sales per day!

Manufacturing success story


How EMS simplified dozens of distributor reports into an automated pipeline to give them a complete picture of their business

Private Equity success story

Private Equity

How Linkvest Capital was able to improve their investor relationships and save on monthly team expenses

Get Bats Out

Service Provider

How Get Bats Out increased sales by more than 100% and eliminated a full-time role.

iRollie Marketing

Affiliate Marketing

How iRollie went from manually pulling numbers from hundreds of sites to automated reporting.


Health And Wellness

How Onnit went from lack of clarity to an acquisitiion

There’s no wrong way to use data

Just check out some of the cool metrics that we have built out for our customers

Java Presse

They used LTV by 1st product purchased to find that people who bought coffee plus a mug had a much higher LTV then those that only bought coffee or something else. Adjusted their marketing and packages to 1st time customers to add the mug into their order.

Get Bats Out

We pulled in public temperature data and they combined that with their knowledge of when bats would be out, which allowed them to adjust their marketing to target areas that were likely to be seeing bats, and therefore more likely to purchase their services.



We built out an inventory chart for them. Based on average daily sales, they realized that they had too much of a certain type of bottle that wasn't selling.

Danette May

Danette May

They had a funnel that wasn’t performing to cold traffic, so they wanted to figure out what the Lifetime Value of those customers were. We helped them discover that the Lifetime Value of those customers was much higher than their initial purchase. Based off that information they were able to increase their allowable cost per acquisition by $5. That allowed them to scale from 15 orders per day to more than 600 sales per day within months.

Brand Builders Group

Science Natural Supplements

We helped Science Natural Supplements build out a dashboard to compare their main product sales vs upsells to figure out which products drove the highest upsells, and how they could bundle their products best.

Brand Builders Group

We helped BBG automate their entire commission structure, reducing 10 hours of monthly work to 1, and helped them give their sales people live insights into their commissions.

Java Presse

Java Presse

Another fascinating way in which Java Presse used their data was to examine their subscriptions and cancellations. They found that they had an abnormal amount of cancellations on one day, so they ran through all of their nurture sequences to see what could possibly be causing these cancellations. They found that their payment processor was sending a random receipt email to their clients, and causing them to cancel their subscriptions. They turned that setting off, and the cancellations reduced to normal.



Irollie was dealing with a huge affiliate dataset, which required them to log into 90 websites manually each month. We were able to automate the extraction of the data for them, saving them massive amounts of time.

Technology Marketing Toolkit

Technology Marketing Toolkit

Technology Marketing Toolkit had multiple Infusionsoft accounts that needed to be merged in order for them to get accurate data across the entirety of their company. We were able to merge the account data together to get them accurate data from across their business.

Zenith Labs

Zenith Labs

We helped Zenith Labs track affiliate upsells and their performance, which allowed them to optimize by products and by funnel. From there they can know the breakeven timeline by affiliate as well.



They found that they were throwing out large amounts of yogurt and needed to figure out the purchase levels that they needed to maintain. Upon analyzing their data, they realized that  yogurt sales are seasonal, and seasonal sales weren't taken into account when ordering.


What our clients are saying about working with Praxis

Life Renew | Jimmi Sparling | Founder

Jimmi Sparling

Founder & CEO | Life Renew + Nerve Renew

"I’ve enjoyed really learning about my business from Praxis! One great insight we’ve had from the Praxis dashboard is identifying different sources and affiliates who are sending really good volume and customer value. We’ve taken that insight from Praxis and created bonus structures for them to ramp up their scale and send us more leads and increase our revenue!"

Danette May | | Founder

Danette May | Founder

"We went from 15 sales per day to 350 sales per day on a funnel that wasn’t performing on Facebook Ads. With the help of Praxis, we realized that we had some “dirty data” in our LTV calculations. Armed with our true LTV numbers from the Praxis marketing dashboard, we were able to scale our product & get a 2,000% ROI."

Black Rifle Coffee Company | Mat Best | Vice President

Mat Best

Black Rifle Coffee Company | Vice President

"Praxis is great because we are able to see the HOLES and the ISSUES in our tracking, so now we can go and FIX them moving forward. Before, nobody had the time to go back to see if it was done right or not, but with this, it’s easy for everyone to know why it’s important to follow the SOPs we will set up."

Molly Pittman | Digital Marketer | VP of Marketing

Molly Pittman

Digital Marketer | VP of Marketing

"You can’t make marketing decisions without reliable data. I trust and rely on Praxis dashboards for all my data!"

Raj Jana | JavaPresse | CEO

Raj Jana

JavaPresse | CEO

"Praxis has given me access to my data in a way that enables my team to have more productive brainstorming sessions than we ever would have had otherwise. We are now systematically improving our retention rates as opposed to operating on feeling."

Tom Davin | Black Rifle Coffee Company | Board of Directors

Tom Davin

Black Rifle Coffee Company | Board of Directors

"I feel like when I look at the Praxis dashboards, I’m wearing X-Ray glasses on what was previously opaque in our business"

Dr Eric Edgerton | NSI Stem Cell | Founder & Director

Dr Eric Edgerton

NSI Stem Cell | Founder & Director

"We have been working in spreadsheets for 3 years, and now with Praxis Dashboards set up, it’ll boost our entire productivity by 40%! Just freeing up my time and my other doctor’s time, is an EXTREMELY high dollar amount; we are talking MILLIONS of dollars. We are in a customer service industry world now days, so getting ACCURATE data & streamlining everything is eliminating how many things I have to input day-to-day. Now we can really focus on the PATIENTS more.
Thank God for Praxis!"

Lisa Osborne | Fancy Sprinkles | CEO

Lisa Osborne

Fancy Sprinkles | CEO

"Thank you Praxis, this is very helpful! I am now able to toggle EXACTLY what I need to see for insights on my subscribers. This is GREAT that Praxis is able to provide us all this info with one click! Since we have two subscriptions now instead of one, our Shopify ReCharge app doesn’t specify which people are subscribed to which. So when we print out the labels, we have no way of knowing in an easy way who’s getting what... until we got our Praxis dashboard! Thanks so much!!"

Camilo Restrepo | Linkvest Capital | Partner

Camilo Restrepo

Linkvest Capital | Partner

"Praxis is amazing and exceeded our expectations by delivering solutions
instead of problems. We now have time to focus on more important projects
instead of working manually. Praxis also significantly reduced “human error”
opportunity by automating all of our data directly from our technologies. We
are also presenting better reports to our clients which are more comprehensive
and allow for deeper analysis."

Anna Francis | Electrical Marketing Solutions | Office Manager

Anna Francis

Electrical Marketing Solutions | Office Manager

"Praxis was great to work with and they helped us map out all of the reports/KPI’s into a clear picture of what the information meant for our business. Knowledge is power and bringing all of this knowledge together in one place and understanding our business was well worth the time and financial cost. I strongly urge companies to use Praxis!"

John Grimshaw | Digital Marketer | Director of Analytics

John Grimshaw

Digital Marketer | Director of Analytics

"Praxis not only gave us insight into where our most valuable traffic was coming from, they also uncovered a critical issue that we didn’t even know existed! Compared to the previous 9 months, we saw a 57.34% increase in New Users. Thank you for everything you do!"

Megan Marcellino | Curt Landry Ministries | COO

Megan Marcellino

Curt Landry Ministries | COO

"What I love about the Praxis dashboards is that I don’t have to ask my staff when I have specific questions, I can log in myself, without having to get in the weeds of the different technologies, and I can the answers I need quickly. Even more importantly, I TRUST the data in these dashboards and know that it’s accurate. As an executive, I need to see the real numbers, in the way that I want to see them, and know what’s going on instantly."

Michael Koski | Get Bats Out | Owner & President

Michael Koski

Get Bats Out | Owner & President

"These metrics from Praxis have made the biggest impacts in my business this year. Seeing our Infusionsoft data this way brought to light that we let one area of our business fall out of the spotlight, and that division was trending at -30% YoY last month. It caused our team to put their foot on the gas and dig up some work and leads, leading to an awesome month this month and we are now currently sitting at 11% YoY... and I was even away on vacation for a couple weeks while the team made this change!"

Joe Barton | Barton Publishing | Owner & CEO

Joe Barton

Barton Publishing | Owner & CEO

"Praxis Metrics has made a HUGE positive impact for Barton Publishing. They were able to crack a nut we could never crack with confidence... and that was LTV. Even more specifically, LTV by channel and source. Once they dialed those in for us, we could see how much our customers were worth over time, which is a game changer for planning media spend. With their help, we were able to get our business out of a nearly 2-year slump... we're now breaking records and seeing sustained growth. They are a team of smart and passionate people who are committed to our growth. Highly recommend!!"

Ashley Urbansky | Healthy Height

Ashley Urbansky

Healthy Height

"The data is much easier for me to use now... The LTS projection in particular is awesome to be able to show value of recent efforts, because we can't wait for the historical data to make adjustments. I in fact used these new data points today to show the value of all we were doing in May/June."

Curtis Sveinsson | Stocks to Trade | Director of Marketing and Data Analyst

Curtis Sveinsson

Stocks to Trade | Director of Marketing and Data Analyst

[Praxis] created dashboards that I never would have been able to on my own. We needed to transform our data in a way to effectively use it for dashboarding and we succeeded in doing just that. My favorite part of my experience working with Praxis Metrics was finally seeing the data come to life and empowering me to be able to use it and make decisions! If you would like to work with the best folks in the business, hire Praxis.

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