Digital Marketer.com’s website grew very rapidly and passed through the hands of many developers without any specific strategy in place for site architecture.
Consequently there was a lack of clarity into how they could best scale the organic traffic from the content strategies, and several structural issues which hurt their SEO and limited presence on SERPs.
Issues were discovered indicating an HTTP & HTTPS website. In SEO terms, Google contextually saw two websites with duplicate pages in a secure and nonsecure webpage.
Having a duplicate page on their website is a cardinal sin of Google and Digital Marketer had several thousand pages found in HTTP and when making the switch from HTTP there were identical duplicates as HTTPS page
Organic traffic recently surpassed paid traffic as our largest traffic source. Since diagnosing the issue with SEO Traffic for Digital Marketer and comparing to the previous 9 months, DM saw:
In new sessions
In New Users